Adidas (Century City) | Canal Walk Shopping Cntr 452 Century City, Century City, Milnerton, 7446, Western Cape

Adidas AG German pronunciation adidas stylized as dids since 1949 is a multinational corporation founded and headquartered in Herzogenaurach Germany that designs and manufactures shoes clothing and accessories It is the major sportswear manufacturer in Europe and the second largest in the world after Nike It is the holding corporation for the Adidas Group which consists of the Reebok sportswear company TaylorMade golf company including Ashworth Runtastic an Austrian fitness technology company and 8 33 percent of Bayern Munich the football club Adidas revenue for 2016 was listed at 19 29 billion The company was started by Adolf Dassler in his mother's house he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory Dassler assisted in the development of spiked running shoes spikes for multiple athletic events To enhance the quality of spiked athletic footwear he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber Dassler persuaded US sp