DirectAxis is a expert financial services company that provides customers with a direct connection to loans and cover Launched in January 1995 we give you direct access to the financial products you need in a way that is most convenient for you To help us do this we draw on the diverse knowledge and expertise of our shareholder FirstRand Bank Limited We operate one of the most mechanically advanced call centres in the country which enables us to bring our products directly to you in a friendly convenient manner At DirectAxis we are committed to protecting your interests through strict adherence to the highest standards and business principles and as a member of the Direct Marketing Association of Southern Africa and a member and patron of the Institute of Direct Marketing In addition