In 1989, Tim Berners Lee brought the World Wide Web. It was also the year that Matrix Marketing was founded. Sales and marketing were a lot different back then and thanks to the internet, things have changed completely. In order to survive in the demanding world of business, its not enough to simply make sales. Customers must be obtained at the lowest possible cost and retained for as long as possible. This means that you truly need to understand who your customers are so that you can help them achieve their objectives. This is where Matrix comes in. Your profits depend on your sales teams ability to uncover prospects and convince people that your products and services are necessary, but knowing who to talk to is the first and most important step. Matrix is an online business directory.
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